pl-Waldorf U.S.A. — Seth Thomas Fan Space

EA 821 – Waldorf U.S.A. – 6-size – Model 18 – Serial Number 4010508 – 15 Jewels - Factory Named Grade Century

EA 821 – Waldorf U.S.A. – 6-size – Model 18 – Serial Number 4010986 – 15 Jewels - Factory Named Grade Century

EA 822 – Waldorf U.S.A. – 6-size – Model 24 – Serial Number 3062425 – 15 Jewels - Grade 322

EA 822 – Waldorf U.S.A. – 6-size – Model 24 – Serial Number 3062426 – 15 Jewels - Grade 322

Waldorf U.S.A. is a private label in Seth Thomas 6-size hunting Model 18 and Seth Thomas 6-size open-face Model 24 manufactured for Sears, Roebuck & Company for sale in their catalog. You can see the advertisements for the Model 18 Waldorf and the Model 24 Waldorf on each of the Sears Catalog pages shown below in the lower right-hand corner of each page.

Waldorf U.S.A.

EA 821 – Waldorf U.S.A. – 6-size – Model 18 – Serial Number 4004713 – 15 Jewels - Factory Named Grade Century

In the Sears, Roebuck & Company 1910 Fall Catalog No 121V the 6-size 7-Jewel open-face Model 24 Waldorf U.S.A. and the 6-size hunting Model 18 Waldorf U.S.A. pocket watches manufactured by Seth Thomas debuted. They can each be seen in the lower right hand corner of their respective pages.

Above is a drawing of the 6-size open-face Waldorf U.S.A. movement advertised in the Sears, Roebuck & Company catalog on page 811.

Fall 1910 - Butler Brothers Catalog - Number 821

The Fall 1910 Catalog Number 821, Butler Brothers’ “Book of Profits” contained advertisements for three product lines that Seth Thomas produced pocket watch movements for, Century U.S. A. in 18-size, Republic U.S.A. in 18-size and 6-size; and Waldorf U.S.A. in a 6-size movement with a 12-size dial and case, often referred to as a 12X6 and sold as a compact 12-size watch.

These pages from the N. Shure Company’s catalog are believed to be from sometime between 1910 and 1915. They were selling private label Waldorf U.S.A. pocket watches that Seth Thomas had manufactured to be sold by a number of wholesalers in their catalogs. Waldorf movements were manufactured in Seth Thomas 6-size hunting Model 18 and 6-size open-face Model 24. Some of the 6-size movements were fitted with 12-size dials, and placed in special compact 12-size watch cases that could accommodate a 6-size movement. These hybrid pocket watches were referred to as 12X6 pocket watches and were frequently sold as compact 12-size watches.

The N. Shure Company was also selling 18-size and 6-size Century movements, left over from when Sear, Roebuck & Company ended the contract to sell Century movements in their own catalog. Shown in the advertisement is the 18-size hunting Model 11 and the 6-size hunting Model 18; but the advertisement refers to open-face and thin models; so they could have been selling Model 10, Model 11, Model 12, and Model 13.