Another specimen of the Rex private label, serial #1035015 can be seen on the Pocket Watch Database; but it’s manufacturer was misclassified by the owner as “Other”, which would be expected with a completely unmarked movement.
Rex is a private label in Seth Thomas 18-size open-face Model 12 and hunting Model 13. Rex was manufactured by Seth Thomas for Lapp & Flershem, a large wholesale jewelry house based in Chicago. Rex was significant for having no markings except for the serial number on the movement; and only “REX” on the dial. Information is listed below in the 1910 Price List and Advertisements can be viewed in the 1910 Lapp & Flershem “Busiest House in America” Catalogue.
Rex
This movement is also a specimen in the Non-Number Century -Grade Movements research project exploring the presence of Factory Assigned Tracking Numbers (FAT#’s) stamped on the pillar plate, back of top plate, underside of the balance bridge, and on the winding bridge of these movements.
Seth Thomas Private Label & Named Grade Pocket Watches
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