A. S. Bleyer, Central City, Neb. is the first known private label pocket watch line contracted in Seth Thomas Model 1. 

Alexander S. Bleyer, born in Austria in 1847, is known to have been a jeweler in Central City Nebraska in the 1870’s and 1880’s. He lived at 94 Lone Tree Lane with his wife, Betty, and their six children. Lone Tree was the name of Central City Nebraska until it was changed in 1875. Records of Alexander Bleyer beyond the 1880’s have not been found at this time. See Wolf’s Nebraska Gazetteer 1879; 1880 US Census for the Town of Central City, Merrick County, Nebraska; and 1885 Nebraska State Census. The postcard photograph below shows what Central City looked like in the early 1900’s.